Why a jewelry info blog? Because everyday I go to work and I am amazed at the lack of knowledge most customers have when venturing out to buy, what can turn out to be, something that is quite expensive. People put a lot more effort into researching a new car or a toaster than they do jewelry.
Which brings up another important point. Most customers rely on salespeople to educate them on buying jewelry. In some cases this is ok, provided the salesperson is better informed than the customer.
So, I'm basically saying, walk into that jewelry store armed with enough knowledge to defend yourself! Which brings us back to the reason I thought this blog was a good idea.
Honest information you as a potential jewelry customer can actually use.
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Finding an honest reliable jeweler isn't all that difficult. Look at some of the ads in the yellow pages and you'll see all kinds of possibilities. From mom and pop stores to all the major chains. Street side shops to large chain stores in all the malls.
I've worked in about every category of jewelry store and what it comes down to is the integrity, honesty and attitudes that prevail in a store or company.
Personally when I walk through the door of a jewelry store I don't want any pressure...I want to be greeted in the first few seconds, that way my presence has been acknowledged, OK I'm good with that. Next they'll either say,"Welcome to (fill in the blank)" or ask you what you might be looking for, about like any other type of store.
I look around, is the place clean and organized. Is the glass all clean and the cases look good...this is a sign the manager keeps the staff busy and he cares about his store. Does the staff seem happy and eager to help people or are they all talking on the phone or to each other....you don't have to be a genius to figure out the negative indicators here.
Let's continue tomorrow..................................
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